TESS ROWLAND

Tess Rowland is a passionate advocate and a trailblazer in the fight against impaired driving. Most recently, she served as the National President of Mothers Against Drunk Driving (MADD), where she led the organization into a new era of advocacy. Tess revolutionized MADD’s approach with innovative social media campaigns, expanding the organization's impact and connecting with broader audiences. Under her leadership, MADD successfully collaborated with government agencies, law enforcement, and partner organizations to champion stricter DUI laws, enhanced enforcement, and heightened public awareness about the dangers of drunk driving.

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A firm believer in the power of education and community engagement, Tess spearheaded the “Gen Zero” youth initiative, targeting young adults to educate them about the devastating consequences of impaired driving. Her dynamic leadership expanded MADD's presence on college campuses, inspiring the next generation to advocate for safer roads.

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Tess Rowland's impact extends far beyond her role as the National President of MADD. Before her time at MADD, Tess was an Emmy-nominated journalist in the Panama City Beach area. She was also recognized by the Florida Association of Broadcast Journalists as Reporter of the Year for 2021. ​ Her career in journalism helped shape her ability to connect with audiences and communicate messages of social change effectively.

 

In 2025, Tess launched the Tess Foundation, a nonprofit dedicated to supporting child victims of roadway crashes. The foundation focuses on providing emotional support, scholarships, and transformative experiences to help young survivors cope with the challenges they face after life-altering events. 

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Tess lives in Houston, where she enjoys exploring new food, running, and spending time with her dog.